Every holiday season, hundreds die in drunk driving crashes. This year, for the 19th year running, FOX36! is proud to support Project Roadblock, a special initiative from the Television Bureau of Advertising that promotes the “Buzzed Driving is Drunk Driving” public service advertising campaign from the Ad Council and the National Highway Traffic Safety Administration.
• Project Roadblock has led to a decrease of over 1,500 annual fatalities from when the initiative
began in 2004.
• Along with stations across the country, we’ll be donating airtime to run these anti-drunk driving
PSAs between December 26 and 31, including an airing at 10 p.m. on New Year’s Eve, to help
make sure our community’s roads are safe this holiday season
• Stay safe out there. If you plan to drink, make a plan to get home safely. Make sure you have a
cab company or ride-sharing app saved in your phone, or plan for someone in your group to be
the designated sober driver. Remember, buzzed driving is drunk driving
We’d also like to thank our sponsors, Contrada and Associates for supporting this
important initiative!
